Marketing and Distribution
Students will identify that engagement is the purpose of distribution. Students will be able to identify their intended audience and evaluate what step they would like that audience to take. Students will analyze the relationship between engagement strategy and artistic content and how they may compliment or be in tension with one another.
Students will be able to identify a variety of distribution methods and contexts in which those methods work.
Plan Partner and Engage
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1
Plan for Engagement First -
2
Audience
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3
Distribution Impacts Content
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4
Engagement
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5
Pull to Engage
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6
Small Content from Big Content
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7
Trailers
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8
Plan Timing
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9
Team and Partnership
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10
Distribution Methods
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11
Banjara Case Study
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12
Create a Production Company
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13
Downloadable Offline Course Files: Marketing and Distribution
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